Case Study

Grove & Co

Grove & Co Banner Image

Project Details

The Client

Grove & Co is a men’s shirt company, borne out of a desire to develop timelessly stylish, British made menswear which offers something truly unique. Their aim is to make the best shirts you’ll ever wear and the last you’ll ever own. Each shirt comes with a lifetime guarantee.

The Goal

The goal was to build a website that showcases the style and craftsmanship of Grove & Co’s shirts. Grove & Co needed a full e-commerce website build to enable their online sales. We also worked together closely to refine the copy & brand messaging and photography.
Grove & co homepage image
Picture of a Grove & Co shirt
Image of Grove & Co's shirt collection
Grove & Co e-commerce page
Chris really took the time to understand our brand, and what we needed from the website. He successfully put everything together in a modern and functioning website that represents Grove & Co perfectly. Throughout the project, Chris was proactive, professional and all in all, great to work with.
Ben Martin from Grove & Co

Ben Martin

Co Founder, Grove & Co


Project Outcome


The site was built on Wix’s e-commerce platform, which enabled the guys at Grove & Co to easily add new products and designs with each season. Ease of use was crucial, as the business focussed on limited run shirt collections launched several times each year. The store provides a minimalist, bespoke customer experience, with high quality photography to showcase the subtle, yet unique style of each shirt.

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